Rafa Nadal - It Only Takes Everything

Think of men’s tennis and three names swim to the front of your mind.
So, as Nadal decides to hang up his racket, what separates him from the other two?
Voiced by Nike founder, Phil Knight and shot in Rafa’s home: Mallorca.

We also ran an OOH campaign, with a line that sums up the mantra he lived by.
Released merchandise worn and shared by athletes and celebrities across the globe. 
Wrote copy for and tweeted a mega-thread recognising all the achievements of his storied career